If you have a site with some more or less intelligible counter, then just by looking at the statistics of visits over the past six months or a year, you will almost certainly notice an increase in traffic from DuckDuckGo.
The reason is simple: this search engine is really becoming more and more popular on the Internet. And this also has its own explanation.
According to its developers, DuckDuckGo, unlike other search engines, never stores personal data of users, as well as search history.
And this search engine, firstly, doesn’t seem to “follow” its user, and secondly, it doesn’t chase after it all over the Web with a whole bunch of ads. And in our time, as you understand, this is a rather interesting "feature" that many people like.
According to the administration of DuckDuckGo, over the past year, the site processed more than 6 billion search queries, which is 50% more than the year before. Currently, the search engine receives about 19 million requests per day. Dynamics, you see, noticeable.
However, we repeat, if we ignore macro indicators and just take an interest in the growth of traffic from DuckDuckGo at the level of just one very ordinary blog, then the numbers can pleasantly surprise you. And it is very likely, even to such an extent that the webmaster will have a question of a slightly different nature: isn't it time to start paying attention to promoting the existing resource or resources in DuckDuckGo too?
#1 - WORK ON INCREASING THE NUMBER OF LINKS FROM QUALITY SITES
The "mega-optimizers" of those who found the strength to read the post up to this point, now, most likely, automatically turned their eyes upward. Yes, the principle is not new, but, obviously, it still will not lose its relevance, since DuckDuckGo quite officially declares that links from high-quality resources are the best way to improve the position of the site.
Website promotion in DuckDuckGo: main priorities - #SEO
As for the tools for analyzing links, Dvacom advises using universal and proven tools, in particular SEMrush, SpyFu, Ahrefs and Majestic, which are also more than enough to work with DuckDuckGo (for now, at least).
#2 - CONSIDER SPECIFIC SEARCH IN DUCKDUCKGO
And she is. And due to the same special attitude of DuckDuckGo to user privacy issues. For example, since we know that the search engine does not initially seek to find out our exact location, but we are looking for something near us, then we will somehow formulate this “binding” in the search query itself. Thus, working with "keywords" involves a more detailed study of information about queries with the obligatory coverage of options that will be understandable to the DuckDuckGo audience. Accordingly, a more complex toolkit may also be needed, at the level of Answer The Public, Demographics Pro, etc.